Routing guide compliance, EDI integration, case packs, palletization, retailer drop-ship to Target, Nordstrom, Whole Foods, Sephora, Faire, and 50+ other retailers. From the same inventory pool that serves your DTC.
B2B is not just "DTC with bigger boxes." Routing guides, EDI compliance, case pack discipline, BOL accuracy, and retailer-specific labeling all matter — and chargebacks for non-compliance get expensive quickly.
Retailers send purchase orders via EDI (SPS Commerce, GS1, custom). Some retailers use vendor portals. POs flow into the WMS automatically with retailer-specific routing rules applied.
Each retailer has a routing guide specifying packaging, labeling, ASN format, and lead time requirements. We validate every B2B order against the retailer's current routing guide before picking.
Retailers want consistent case quantities. Apparel might be 6 per case, food might be 24 per case. Case packs built per retailer spec, palletized to spec, stretch-wrapped, labeled with GS1-128 UCC labels.
Advance Shipping Notice transmitted to retailer EDI within the required window (typically 24 hours before arrival). Includes carton-level detail with SCC barcodes.
Bill of Lading generated with NMFC codes, freight class, and routing per retailer spec. Carrier tendered per retailer's preferred carrier list (often UPS LTL, FedEx Freight, or retailer-routed).
Every B2B shipment includes packing slip in retailer-required format, certificate of origin where required, lot tracking documentation for FDA-regulated products, and retailer-specific GS1 labels.
Major retailers chargeback aggressively for non-compliance. Walmart, Target, and Whole Foods can charge $250-$5,000+ per non-compliant shipment. The math turns nasty fast.
We maintain current routing guides for every retailer you work with. When a retailer updates their guide (which happens quarterly), we update workflow before the next shipment goes out.
EDI 850 (PO), 856 (ASN), 810 (invoice), 940 (warehouse ship order). Full SPS Commerce integration handles the document flow for most major retailers.
Required by Walmart, Target, and most major grocery. We generate labels in the correct format with SCC numbers tied to your ASN.
Wrong freight class, missing NMFC code, or incorrect routing kicks back shipments at retailer DCs. We validate every BOL before tender.
One inventory pool, two channel workflows. No "DTC inventory" vs "wholesale inventory" silos. Reduces overstock risk and improves cash flow.
On Time In Full is a critical retailer metric. We track OTIF per retailer and flag risk early. Walmart penalizes 3% per non-compliant shipment — we don't let you cross the threshold.
Brands moving from DTC-only into Sephora, Whole Foods, REI, etc. First B2B fulfillment usually requires operational discipline brands haven't built.
Faire is the entry point for many small brands into B2B. Native Faire integration, BOL generation, small-batch wholesale shipping.
Walmart, Target, Whole Foods, Kroger, CVS, Walgreens. Full EDI, routing guide compliance, GS1 labeling, ASN.
Some brands sell direct on retailer.com but ship from their own warehouse. Drop-ship vendor (DSV) workflow with retailer-specific packaging.
Most modern brands sell both. One inventory pool, channel-specific routing, real-time sync to both your Shopify store and your wholesale customers.
Wholesale to international retailers — Canada, UK, Australia, Europe. Customs documentation, regulatory compliance, international carrier routing.
B2B fulfillment uses our published B2B service pricing: $25 BOL/routing per order, $13 pallet shrink wrap, $8 per carton forwarding, $25 per pallet forwarding. Standard pick and pack rates apply per unit. EDI setup quoted separately (SPS Commerce or custom).
Every line item itemized. ACH/wire billing.
Powered by ShipHero WMS. Orders flow into your picking queue in real time. Inventory pushes back across all connected channels simultaneously. No batch syncs, no daily delays, no manual reconciliation.
If your platform has an API, we can almost certainly integrate. ShipHero WMS supports REST API, webhooks, FTP, and custom EDI mappings. Custom integrations are quoted separately.
Ask about your platformWe'll send back an itemized estimate within 24 hours. No sales scripts, no pressure, no contracts. Real numbers from a real operator.
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