Real-time order import and inventory sync across ecommerce platforms, marketplaces, retail drop-ship channels, and subscription tools. Powered by ShipHero WMS. Setup happens during onboarding — most integrations live within hours.
Most 3PLs treat integration as an afterthought. We treat it as the foundation. Here's the technical reality.
ShipHero WMS connects to your platform's official API. Not middleware, not a third-party connector, not a CSV upload — direct API integration with sub-second order flow.
Orders appear in the picking queue within seconds of customer checkout. Pickers can start working an order while the confirmation email is still sending.
When inventory ships, all connected sales channels update simultaneously. When inbound receives, all channels see the new available-to-sell stock. No overselling.
When a label generates, tracking pushes back to your platform immediately. Customer confirmation emails go out within minutes of pack completion.
One inventory pool serves all connected channels. Channel-specific routing rules (packout, carrier, SLA) handled per-order based on source channel.
Gift messages, delivery instructions, personalization fields — all custom checkout data flows from platform to pick ticket to packer instructions.
Powered by ShipHero WMS. Orders flow into your picking queue in real time. Inventory pushes back across all connected channels simultaneously. No batch syncs, no daily delays, no manual reconciliation.
If your platform has an API, we can almost certainly integrate. ShipHero WMS supports REST API, webhooks, FTP, and custom EDI mappings. Custom integrations are quoted separately.
Ask about your platformNative API integration means orders appear in our WMS within seconds. Middleware (Zapier-style connectors, CSV uploads) introduces 5-60 minute delays that compound over high-volume days.
Bi-directional sync prevents overselling. Middleware-based syncs operate on schedules; native sync is continuous. The difference matters during sales events and viral product spikes.
Native integrations are included in our standard software management fee. Middleware connectors typically cost $50-$500/month extra per platform.
Native integration carries custom checkout fields (gift messages, delivery instructions, personalization) through to pick tickets. Middleware often loses or normalizes away custom data.
Middleware adds a service that can fail independently. Native API has fewer moving parts and fewer 3 AM phone calls about why orders aren't syncing.
Native integrations support platform-specific features (Shopify Plus multi-store, Amazon SFP, Walmart EDI). Middleware typically normalizes to a lowest-common-denominator order format.
B2B and wholesale fulfillment requires EDI integration with retailers. We handle the EDI document flow that retail compliance requires.
Retailer POs flow into our WMS via SPS Commerce EDI or direct EDI integration. Order picked, packed, and shipped per routing guide.
Advance Shipping Notice transmitted to retailer within required window. Carton-level detail with SCC barcodes. Required by Walmart, Target, Whole Foods, and most major retailers.
Invoice transmitted to retailer per their payment terms. Three-way match (PO + ASN + invoice) for retailer AP processing.
For drop-ship vendor (DSV) relationships where retailer routes shipment requests to us directly. Common with Nordstrom, Sephora, REI.
We'll send back an itemized estimate within 24 hours. No sales scripts, no pressure, no contracts. Real numbers from a real operator.
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