Wix Fulfillment - MaxFullFillment

Key integration features

What native Wix integration delivers.

Wix Stores native integration

Direct API integration with Wix Stores. Orders flow in real-time, inventory pushes back continuously.

Wix Studio compatibility

Wix Studio (Wix's pro-grade design tool) deployments work normally. Order flow happens through Wix Stores API regardless of frontend.

Wix Velo for custom workflows

Wix Velo (custom code) integrations supported via API. Custom checkout fields propagate to WMS.

Inventory sync across Wix locations

Brands running multiple Wix stores (separate brands or regions) all flow to one WMS.

Wix multi-currency support

Wix Stores supports multi-currency. International orders flow with proper currency and customs documentation.

Wix app ecosystem compatibility

Subscription apps, marketing tools, and order management apps integrate with the fulfillment workflow.

What to know

Wix-specific operational considerations.

The operational realities specific to this platform that affect how fulfillment works.

Wix is often a step toward bigger platforms

Many brands start on Wix and migrate to Shopify or BigCommerce as they scale. Our fulfillment works across all three so platform changes don't require fulfillment changes.

Wix Stores is feature-lighter than Shopify

Some advanced features (subscriptions, complex variants) require workarounds or apps on Wix. Our workflow supports these.

Custom code via Velo unlocks complexity

Wix Velo allows custom workflows beyond standard Wix Stores. Integration supports custom Velo-built order types.

Lower order volume typical

Wix brands often have lower order volumes than equivalent Shopify brands. No order minimums means this isn't a problem for us.

Migration to Shopify common

If/when you migrate from Wix to Shopify, we keep your fulfillment operation continuous. No need to switch 3PLs during platform migration.

Wix Payments and 3rd-party processors

Wix supports its own payment processor plus Stripe, PayPal, Square. Order data flows the same way regardless of processor.

Integrations

Native integrations to every major platform.

Powered by ShipHero WMS. Orders flow into your picking queue in real time. Inventory pushes back across all connected channels simultaneously. No batch syncs, no daily delays, no manual reconciliation.

Ecommerce platforms

Shopify Native sync · Shopify Plus WooCommerce WordPress plugin · Real-time BigCommerce Native sync · Enterprise Magento / Adobe Commerce REST API · Custom checkout Wix Wix Stores · Real-time Squarespace Squarespace Commerce

Shopify Plus Enterprise-grade · Webhooks

Custom platforms REST API · Webhooks

Marketplaces

Amazon FBM Seller Central · Prime SLA Amazon FBA Prep FNSKU · Polybag · Inbound Walmart Marketplace WFS-compatible · DSV TikTok Shop 48-hr SLA · Live commerce eBay Native · eBay Plus eligible Etsy Real-time · Personalization Faire (Wholesale) B2B routing · Net terms

Other marketplaces Mercari · Poshmark · Reverb

Retail drop-ship & EDI

Nordstrom DSV · Routing guides

Saks & Bloomingdale's Drop-ship vendor

Target Vendor + DSV · GS1-128

Whole Foods Regional DC routing

Revolve Drop-ship · Fashion

Sephora & Ulta Beauty drop-ship

SPS Commerce EDI All majors via SPS

Custom EDI 810 · 850 · 856 · 940

Subscription, crowdfunding & logistics tools

Recharge Shopify subscriptions

Cratejoy Subscription box

Subbly Subscription billing

Stay Ai · Skio · Bold Subscription apps

BackerKit Kickstarter fulfillment

Crowd Ox · Pledge Manager Crowdfunding tools

ShipStation Universal shipping hub

Loop & Returnly Returns automation

Don't see your platform?

If your platform has an API, we can almost certainly integrate. ShipHero WMS supports REST API, webhooks, FTP, and custom EDI mappings. Custom integrations are quoted separately.

Ask about your platform

FAQ

Does Wix integration work like Shopify integration?

Yes. Same operational workflow — orders import, get picked, packed, shipped, tracking pushes back. Wix uses an API integration rather than a native app; functionality equivalent.

Can I migrate from Wix to Shopify without changing fulfillment?

Yes. Many of our clients have migrated platforms (Wix → Shopify, Shopify → BigCommerce) without changing 3PL. Same operation, same team, just a different frontend.

What about Wix Velo custom code?

Wix Velo custom workflows supported via API integration. Custom order types and checkout fields propagate to WMS pick tickets.

Do you have an order minimum for Wix brands?

No. We onboard Wix brands at any volume — 50 orders per month or 50,000. Same pricing structure.

Can you handle Wix Stores subscriptions?

Wix Stores has limited native subscription support. Subscription apps (Wix Subscriptions, Recurring Payments) supported via API integration.

What if I'm running multiple Wix sites?

Multiple Wix sites all flow to one WMS with proper attribution. Common for brands running separate region or brand sites.

Wix Stores fulfillment with native API integration.